What is the #PayUp Movement?
The Pay Up Movement is a social justice campaign created to demand western fashion brands to pay the 4.1 million garment workers in Bangladesh as well as protest for better worker rights. To understand the push for brands to do better, you must look at the context. The garment industry in Bangladesh makes up 84% of the country’s total revenue. However, workers have faced a number of unethical working conditions for years and have not been fairly paid. In addition to having a monthly minimum wage of $95 USD and extensively grueling shifts, 85% of workers are women. Especially in the time of COVID-19, many brands have canceled orders, having over $3.5 billion owed to garment workers. It is time brands recognize these garment workers and #payup!
Noya Jibon’s mission advocates for garment workers to be given better working conditions, wages, and other benefits such as healthcare through the Made Fairly Index. Our company recognizes that there has been a gap between the consumer wearing the clothing and where the clothes come from. We believe that fashion should be made ethically which leads us to our principle, the Made Fairly Index. Moreover, our parent company, Jibontex, is striving to begin the development of our first factory in Dhaka, Bangladesh in 2021, where our principles will be implemented. Let's Shift Fashion Forward!